cocomintbeauty (2025)
Web Manager · Shopify Designer · UX · Technical Owner | 2025–Present
cocomintbeauty (2025)
Web Manager · Shopify Designer · UX · Technical Owner | 2025–Present
cocomintbeauty is an early-stage K-beauty startup expanding from TikTok Shop to omnichannel e-commerce. With no existing website, SEO, or web traffic, I was brought on to build a production-ready Shopify storefront from the ground up and establish the brand's digital presence beyond social media, all on an aggressive 1-month launch timeline.
cocomintbeauty is an early-stage K-beauty startup expanding from TikTok Shop to omnichannel e-commerce. With no existing website, SEO, or web traffic, I was brought on to build a production-ready Shopify storefront from the ground up and establish the brand's digital presence beyond social media, all on an aggressive 1-month launch timeline.
As Web Manager, I owned end-to-end execution across four key areas:
As Web Manager, I owned end-to-end execution across four key areas:
Web Development and Design
Web Development and Design
Web Development and Design
Built and iterated on the full Shopify storefront (homepage, PDP, collections, checkout)
Built and iterated on the full Shopify storefront (homepage, PDP, collections, checkout)
Built and iterated on the full Shopify storefront (homepage, PDP, collections, checkout)
Operations and Analytics
Operations and Analytics
Operations and Analytics
Set up Google Analytics, Amazon Seller account, A+ content, and first product launch
Set up Google Analytics, Amazon Seller account, A+ content, and first product launch
Set up Google Analytics, Amazon Seller account, A+ content, and first product launch
Product Design
Product Design
Product Design
Created packaging, die lines, and mailer boxes for 3 SKU launches in Illustrator
Created packaging, die lines, and mailer boxes for 3 SKU launches in Illustrator
Created packaging, die lines, and mailer boxes for 3 SKU launches in Illustrator
Email Marketing
Email Marketing
Email Marketing
Designed and launched email campaigns for customer acquisition and retention
Designed and launched email campaigns for customer acquisition and retention
Designed and launched email campaigns for customer acquisition and retention
The Challenge
The Challenge
Problems
• No existing website or UX foundation
• Established TikTok Shop audience but zero web traffic, backlinks, or SEO
• Brand still evolving with limited design system
• Need to launch quickly with constrained resources
• High importance of mobile experience for Gen Z audience
• Simultaneous physical product launches requiring packaging design
Problems
• No existing website or UX foundation
• Established TikTok Shop audience but zero web traffic, backlinks, or SEO
• Brand still evolving with limited design system
• Need to launch quickly with constrained resources
• High importance of mobile experience for Gen Z audience
• Simultaneous physical product launches requiring packaging design
Problems
• No existing website or UX foundation
• Established TikTok Shop audience but zero web traffic, backlinks, or SEO
• Brand still evolving with limited design system
• Need to launch quickly with constrained resources
• High importance of mobile experience for Gen Z audience
• Simultaneous physical product launches requiring packaging design
Goals
• Create a clean coversion focused storefront
• Translating brand values into a usable web experience
• Enable Fast Updates and Experimentation
• Build a scalable foundation for growth
Goals
• Create a clean coversion focused storefront
• Translating brand values into a usable web experience
• Enable Fast Updates and Experimentation
• Build a scalable foundation for growth
Goals
• Create a clean coversion focused storefront
• Translating brand values into a usable web experience
• Enable Fast Updates and Experimentation
• Build a scalable foundation for growth
What I Built
What I Built
Web Experience
• Designed and developed full Shopify store from scratch
• Iterative post-launch improvements: homepage redesign, optimized product pages, enhanced mobile UX
• Integrated Google Analytics for conversion tracking and customer insights
Web Experience
• Designed and developed full Shopify store from scratch
• Iterative post-launch improvements: homepage redesign, optimized product pages, enhanced mobile UX
• Integrated Google Analytics for conversion tracking and customer insights
January Landing Redesign proposal
January Landing Redesign proposal
Initial Landing Page Design
Initial Landing Page Design
Current Landing Page
Current Landing Page
Multi-Channel Expansion
• Launched first Amazonproduct with full A+ content (carousel infographics, enhanced brand modules)
• Set up Amazon Seller Cen tral account, product listings, and brand storefront
Multi-Channel Expansion
• Launched first Amazonproduct with full A+ content (carousel infographics, enhanced brand modules)
• Set up Amazon Seller Cen tral account, product listings, and brand storefront
Initial Proposal
Initial Proposal
Final Design
Final Design
Product Design & Packaging
Designed packaging and die lines for 3 SKU launches:
Viral K-Beauty Essentials Box
Product Design & Packaging
Designed packaging and die lines for 3 SKU launches:
Viral K-Beauty Essentials Box
Evolution of the box design process. I began with a more traditional reference, before shifting to the wave pattern in the final design.
Evolution of the box design process. I began with a more traditional reference, before shifting to the wave pattern in the final design.
Boar's Hair Wellness Brush
Boar's Hair Wellness Brush
Korean Foil Mask
Korean Foil Mask
Marketing Operations
• Email marketing campaigns (welcome series, product launches, retention flows)
• Graphic design for social assets and promotional collateral
Marketing Operations
• Email marketing campaigns (welcome series, product launches, retention flows)
• Graphic design for social assets and promotional collateral
Process
With a 30-day deadline and limited resources, I prioritized speed and iteration:
Process
With a 30-day deadline and limited resources, I prioritized speed and iteration:
Discovery & Planning (Week 1)
Audited TikTok Shop content and customer feedback
Defined site architecture and core user flows
Selected Shopify theme and planned customizations
Discovery & Planning (Week 1)
Audited TikTok Shop content and customer feedback
Defined site architecture and core user flows
Selected Shopify theme and planned customizations
Design & Development (Weeks 2-3)
Built homepage, product pages, and checkout flow in Liquid (Shopify)
Designed packaging and product collateral in parallel using Illustrator
Set up email marketing infrastructure in Klayvio
Design & Development (Weeks 2-3)
Built homepage, product pages, and checkout flow in Liquid (Shopify)
Designed packaging and product collateral in parallel using Illustrator
Set up email marketing infrastructure in Klayvio
Launch & Iteration (Weeks 3-4)
Soft launch with initial product lineup (K-beauty box)
Gathered early user feedback
Iterated on homepage and PDP based on analytics in the following months
Launch & Iteration (Weeks 3-4)
Soft launch with initial product lineup (K-beauty box)
Gathered early user feedback
Iterated on homepage and PDP based on analytics in the following months
Results
Results
0-1 in 30 days
0-1 in 30 days
Full Shopify store live with 3 product SKUs
Full Shopify store live with 3 product SKUs
Multi Channel Expansion
Multi Channel Expansion
Amazon Store Launched with Enhanced Content
Amazon Store Launched with Enhanced Content
3 Months of post-launch iteration
3 Months of post-launch iteration
Homepage redesign, PDP optimization, email flows
Homepage redesign, PDP optimization, email flows
Infrastructure Established
Infrastructure Established
for analytics-driven growth (Google Analytics, email automation, Amazon presence)
for analytics-driven growth (Google Analytics, email automation, Amazon presence)
Left before long-term conversion data was available, but delivered a scalable foundation for the brand's expansion beyond TikTok Shop.
Left before long-term conversion data was available, but delivered a scalable foundation for the brand's expansion beyond TikTok Shop.
Left before long-term conversion data was available, but delivered a scalable foundation for the brand's expansion beyond TikTok Shop.
Tools & Technologies
Shopify, Figma, Illustrator, Google Analytics, Amazon Seller Central, Klayvio
Tools & Technologies
Shopify, Figma, Illustrator, Google Analytics, Amazon Seller Central, Klayvio